Director’s Message

//Director’s Message
Director’s Message2019-01-28T21:34:04+00:00

There could never have been a better time for AISFM to be in the lead for Film and Media education.

AISFM enjoys a unique advantage of being housed inside Annapurna Studios. So the students are always amongst the TV and Film production crew, ensuring them live industry exposure and networking opportunities.

Based in Hyderabad, ranked the number one city in India, AISFM enjoys the advantage of being amidst the fastest growing Media and Entertainment Hub in India. At AISFM, we facilitate a journey where our students learn to explore and creatively narrate and present fascinating universes where neither they nor their audiences have been to before. This exploration is experiential. It grows out of experience, which requires both patience and perseverance.

I have worked in over 55 films. Yet every time I watch a film , it is still magical. Why do we call it the magic of the movies? The creative field is a mystery, yet it is life itself. Creativity is the use of imagination or original ideas to create something of value. It’s an inventiveness that creates something either tangible like a machine, an instrument, a painting or film; or something intangible like a story concept or music. You may consider it a phenomena , that is triggered by inspiration, intuition, the creative process.

Fostering creativity through education and training enables human progress , it is good for the nation. Creative or integrated spaces for students to work in prepares them for the future. And what do we know about the future? We do know that in the future most of the manual tasks may be done by machines. The internet will outsource most jobs. Already our smart phones do most tasks in a split second for us. We all use Google doctor, google reminder, google office. But those of us with creative abilities will still outshine machines.

Do you have the spark of creativity in you? If you don’t, now is a good time to wake it up again.

Do have a look at our courses. I look forward to seeing you on campus.

AISFM enjoys a unique advantage of being housed inside Annapurna Studios. So the students are always amongst the TV and Film production crew, ensuring them live industry exposure and networking opportunities.

Based in Hyderabad, ranked the number one city in India, AISFM enjoys the advantage of being amidst the fastest growing Media and Entertainment Hub in India. At AISFM, we facilitate a journey where our students learn to explore and creatively narrate and present fascinating universes where neither they nor their audiences have been to before. This exploration is experiential. It grows out of experience, which requires both patience and perseverance.

I have worked in over 55 films. Yet every time I watch a film , it is still magical. Why do we call it the magic of the movies? The creative field is a mystery, yet it is life itself. Creativity is the use of imagination or original ideas to create something of value. It’s an inventiveness that creates something either tangible like a machine, an instrument, a painting or film; or something intangible like a story concept or music. You may consider it a phenomena , that is triggered by inspiration, intuition, the creative process.

Fostering creativity through education and training enables human progress , it is good for the nation. Creative or integrated spaces for students to work in prepares them for the future. And what do we know about the future? We do know that in the future most of the manual tasks may be done by machines. The internet will outsource most jobs. Already our smart phones do most tasks in a split second for us. We all use Google doctor, google reminder, google office. But those of us with creative abilities will still outshine machines.

Do you have the spark of creativity in you? If you don’t, now is a good time to wake it up again.

Do have a look at our courses. I look forward to seeing you on campus.

I’d like to share a few interesting facts of the Indian media industry